Fashion (including cosmetics): Market Research and Data
This guide brings together key resources to help you find information relating to the study of fashion and cosmetics, including design, styling, management, business, branding and promotion.
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Reputable market research is usually not freely available. The Library subscribes to several sources of commercial market intelligence, which can help you to understand markets and industries.
Some of these resources include library subscriptions and some are freely available online.
You should also explore books, academic journals and articles to support your research.
Remember to evaluate information you find online!
Learn to assess the credibility of your sources in our online course: Navigating the Library (Moodle).
Learn to assess the credibility of your sources in our online course: Navigating the Library (Moodle).
Market Research Resources
- Birmingham City Observatory Publishes a range of datasets on the city of Birmingham. Analysts provide insights and evidence into demographics, deprivation, health, education and housing.
- Bloomsbury Fashion Business Cases This link opens in a new window
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Search for case studies to support the development of essential business skills required in the fashion industry. - Business Source Premier This link opens in a new window
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Search for abstracts and citations of journal articles, including some with full text links on accounting, business, economics, finance, human resources, leadership, management and marketing topics.
- Common Objective This link opens in a new windowBusiness database for the ethical and sustainable fashion industry from the Ethical Fashion Forum.
- Marketline Advantage This link opens in a new window
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Identify marketing information, including company reports, case studies and finance information, by industry, country or company. - Mintel This link opens in a new windowAccess consumer and market research reports on a wide range of topics including the automotive industry, clothing and footwear, food and drink, health and beauty, homes and lifestyle, leisure and wellbeing, media, technology and travel.
- Office for National Statistics The Office for National Statistics (ONS) is the UK’s largest independent producer of official statistics and is the recognised national statistical institute for the UK. It is responsible for collecting and publishing statistics related to the economy, population and society at national, regional and local levels. It also conducts the census in England and Wales every ten years.
- Passport This link opens in a new window
A worldwide market research database supporting the analysis of industries, economies and consumers.
- Statista This link opens in a new window
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Statista is a global data and business intelligence platform with an extensive collection of statistics, reports, and insights on over 80,000 topics from 22,500 sources in 170 industries. - WARC.com This link opens in a new window
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Search over 6,000 advertising and marketing case studies, in-depth trend analysis, research reports and campaign videos.
- UK Department for Business and TradeMarket guides for UK Business from UK Department for Business and Trade. Filter by sector and country.
Finance
Finance and accounting information
- Fame This link opens in a new window
Search for finance and accounting information on companies based in the United Kingdom and Ireland.