Company Information: Market Research

magnifying lens over charts and graphs

If you are looking for market research reports on a particular product or market the library provides access to six major resources, as shown below.

These reports often include:

  • Definition and Overview of the Market
  • Market Size
  • Trends
  • Industry & Market Structure & Background
  • Competitor Analysis
  • Buying Behaviour
  • SWOT Analyses
  • Forecasts
  • Key Companies
  • Key Drivers
  • Distribution
  • Advertising & Promotion Expenditure

Market Research Resources