Company Information: Market Research
This guide brings together useful information about finding company and industry related data.
If you are looking for market research reports on a particular product or market the library provides access to six major resources, as shown below.
These reports often include:
- Definition and Overview of the Market
- Market Size
- Trends
- Industry & Market Structure & Background
- Competitor Analysis
- Buying Behaviour
- SWOT Analyses
- Forecasts
- Key Companies
- Key Drivers
- Distribution
- Advertising & Promotion Expenditure
Market Research Resources
- Croner-i Library This link opens in a new windowUp to date information for accounting, auditing, finance and tax professionals.
- Henry Stewart Talks Business and Management Collection This link opens in a new window
Leading business and management experts present video lectures and case studies on topics including accounting, finance, leadership, marketing, sales and strategy.
- Marketline Advantage This link opens in a new windowIdentify marketing information, including company reports, case studies and finance information, by industry, country or company.
- Mintel This link opens in a new windowAccess consumer and market research reports on a wide range of topics including the automotive industry, clothing and footwear, food and drink, health and beauty, homes and lifestyle, leisure and wellbeing, media, technology and travel.Please see our How do I register for access to Mintel? FAQ for help with registration.
- Passport This link opens in a new window
A worldwide market research database supporting the analysis of industries, economies and consumers.
Please see our How do I register for access to Passport? FAQ for help with registration.
- WARC.com This link opens in a new windowSearch over 6,000 advertising and marketing case studies, in-depth trend analysis, research reports and campaign videos.
Databases icons key:
Help pages and user guide.
Open Access.
Podcast available.
App available.
Library dashboard post.