Entrepreneurship and Small Business by Paul BurnsISBN: 1352012529
Publication Date: 2022-02-17
Entrepreneurship and Small Business will help you to:- Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneuial character traits- Understand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic- Grasp how entrepreneurship differs around the globe, with examples from a diverse range of countries and industries- Ensure your understanding of the entrepreneurial landscape is up-to-date, with chapters on recruiting and managing people, and on lean methodologies and business model frameworks.