LibGuides: CEBE Resources: Market Research

Market Research - Introduction

If you are looking for market research reports on a particular product or market the library provides access to six major resources, as shown on the right.

These reports often include:

Definition and Overview of the Market
Market Size
Trends
Industry & Market Structure & Background
Competitor Analysis
Buying Behaviour
SWOT Analyses
Forecasts
Key Companies
Key Drivers
Distribution
Advertising & Promotion Expenditure

Library Resources

Henry Stewart Talks Business and Management Collection This link opens in a new window
Leading business and management experts present video lectures and case studies on topics including accounting, finance, leadership, marketing, sales and strategy.
Croner-i Library This link opens in a new window
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The Business Focus section provides industry specific guidance and statistical intelligence on over 90 UK trades and professions.
Choose Croner-i Library from the list of available content. Please see our How do I access the Company Reporting? FAQ for further help with access to Company Reporting.
Marketline Advantage This link opens in a new window
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provides industry profiles offering standardized market data (including size & segmentation) and competitive analysis, company profiles for 50,000 public and private companies and country profiles presenting easy-to-digest summaries and standardized data
Mintel This link opens in a new window
focuses on consumer research, but does include reports on financial products and services. UK coverage.
Please see our How do I register for access to Mintel? FAQ for help with registration.
Passport This link opens in a new window
A worldwide market research database supporting the analysis of industries, economies and consumers.
Please see our How do I register for access to Passport? FAQ for help with registration.
WARC.com This link opens in a new window
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Search over 6,000 advertising and marketing case studies, in-depth trend analysis, research reports and campaign videos.