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Business: Strategy, Marketing & Economics: Journals & Databases

Journal Articles

When searching for journal articles by keyword you can increase the relevancy of your results by including additional words connected to your search.

If you find references to articles that the library does not have access to, either in print or online, you can use the Inter Library Loans service to request a copy.

Summon

Summon

Summon searches across all our print books and journals, the majority of our electronic journals, our ebooks and a number of our databases. When you enter a search in Summon you will get references to books, journal articles, newspapers and more.

Useful Databases

These journals databases include articles related to the subject of Marketing, Advertising and Public Relations. You can search across all the databases in one go by using Summon (see above) or for more sophisticated searches you can search them individually and this will provide a more focused set of results on your chosen subject.

These are market research databases and other useful databases

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A-Z of Electronic Resources

As well as the individual subject resources listed above, which we have picked out for you, here is a full list of all our electronic resources organized by name.